How I Built a Lightweight ERP for Bailey Nelson Using Airtable and Make.com

Intro

Bailey Nelson, an eyewear retailer operating across multiple countries, came to me with a problem: their systems weren't talking to each other.

They were scaling quickly, with NetSuite handling finance, POS systems in stores, and a patchwork of spreadsheets and emails filling the gaps. Off-the-shelf ERP solutions were too rigid, too slow to implement, or simply overkill for their needs.

So I built a custom, lightweight ERP - using Airtable as the central hub and Make.com to handle the integrations. It was fast to deploy, easy for teams to use, and flexible enough to grow with the business.